You can make ads awesome or horrible, both will be get famous and help your message, brand and storytelling.
Any normal ad has an expiration date.
But wildly inappropriate, low quality, original material lasts forever.....just as any expensive masterpiece.
Which one would you choose to make if you were running a wildly successful market-disrupting company like Oatly?
The normal high-budget or the no-cow one shot out of tune wonder?